In this episode, Jentre and Ed visit with William Parker. William is the Founder of Principal Matters, LLC, an educator, author, and speaker who uses his expertise in school culture, leadership and communication to equip educators with solutions and strategies for motivating students, inspiring teachers, and reaching communities.

Together, they discuss William’s experience as the executive director of Oklahoma’s Association of Secondary Principals and Oklahoma’s Middle Level Educator Association as well as his success in his former role as the principal of Skiatook High School, near Tulsa, Oklahoma.

Will also writes a weekly blog and hosts a weekly ‘Principal Matters’ podcast for school leaders available at his website: or via iTunes. He is the author of three books for school leaders, including: Principal Matters: The Motivation, Courage, Action and Teamwork Needed for School Leaders; Messaging Matters: How to Motivate Students, Inspire Teachers and Reach Communities and Pause. Breathe. Flourish.: Living Your Best Life as an Educator.